Slide 21 of 26

Christian apologetics ministries usually have two goals. One is to lead non-believers to faith and the other is to equip believers to be able to give an answer to the questions posed by non-believers. Since 50-75% of your visitors will be Christians, it is good to get your site listed in the Christian search engines and directories. Most of these directories require that your site contain Christian content and sign a general statement of beliefs. The owners of the sites will actually visit your site to check it out before including in their index, so makes sure that you select the proper category.